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Showing posts from December, 2015

The New Super Consumer: Multicultural Millennials

The United States can described as a melting pot; portraying that those who live here come from all different ethnicities, races and backgrounds. Because of this, we now live in a society where a monoculture is dead. Over generations, more families are becoming multicultural, which is changing the way companies and businesses can effectively market towards them. The largest generation of multicultural people are the millennials, who are those born between the early 1980s into the early 2000s. Most millennials identify with more than one niche cultural group, which is the reason why marketing tactics directly focused on just one group are unsuccessful. According to the 2010 Census, the growth of the multicultural population increased by 32%, when the single race population only increased by 9%.[1]
Many ethnicities in the United States have been growing exponentially over the years. The largest growing are Hispanics, followed by Asian Americans and African Americans. These ethnic group…