Skip to main content

The Eco-Conscious Millennial Generation: The Awareness of Smart Homes

Laura Criscione
In the prevalent years, many Americans have become more aware of the damages that are happening to the environment. The most environmentally conscious group in American history is now the millennial generation.

According to the U.S. Census Bureau, millennials are projected to pass the baby boomer generation at the end of 2015 as the largest living generation in the United States.[1] Of this group, Over 80 million individuals will be eligible to vote in 2016, and 74 percent of those polled said they would be more likely to vote for a political candidate who set a goal for powering America with 50 percent clean energy by 2030.[2] This shows how environmentally aware this generation is compared to previous ones. They want more emphasis on protecting the environment and more choices on various available energy sources to use regularly.

Young adults among this generation are moving out of their parent’s homes and starting to live on their own for the very first time. With this new and exciting change, they are looking to more environmentally conscious options when purchasing their homes and furnishings. Technology has greatly advanced over the last few decades and young adults are taking advantage of this by building smart homes. These houses are designed to be eco-friendly on many levels. Smart technology includes a variety of products such as security and monitoring devices, temperature control, power, smart lighting, and even appliances, e.g. Nest Labs. Nest is a smart home technology producer of programmable, self-learning, sensor-driven, Wi-Fi-enabled thermostats, smoke detectors, and other security systems.[3] Approximately one fourth of millennials have already installed at least one of these products in their homes, compared to only 12% of the total U.S. population.[4]

Out of the many devices that smart technology encompasses, it is an important growing market because of this trend in eco-friendly homes. Smart lighting is a new technology that is designed for energy efficiency. Some aspects include fixtures with automated controls that adjust based on current lighting conditions like the amount of daylight in a room.[5]

Overall, this lighting uses high-tech sensors and other devices to detect the amount of lighting to adjust accordingly in order to save energy. These types of smart technologies are popularly used and desired by young adults since they are a tech-savvy generation. Smart home technology will only continue to grow as future generations become more eco-conscious.

By: Laura Criscione


[1]  Fry, Richard. "This Year, Millennials Will Overtake Baby Boomers." Pew Research Center RSS. 16 Jan. 2015. Web. 30 Dec. 2015.
[2]  Clive, Misha. "New Poll: Millennials Overwhelmingly Support Clean Energy Future." Green Business Network. 25 Sept. 2015. Web. 30 Dec. 2015.
[3]  "Nest Labs" Wikipedia. Wikimedia Foundation, 30 Oct. 2015. Web. 30 Dec. 2015.
[4]  Bogaty, Sarah. "One Quarter of Millennials Have Begun Building Smart Homes and Four-in-Ten Want One, According to The NPD Group." NPD Group. The NPD Group Inc, 23 June 2015. Web. 30 Dec. 2015.
[5]  "Smart Lighting." Wikipedia. Wikimedia Foundation, 30 Oct. 2015. Web. 30 Dec. 2015.


Popular posts from this blog

What is the difference between a small business and a startup?

Laura Criscione There are many articles stating the fact that the millennial generation, also known as Generation Y, has a very strong entrepreneurial mindset. They want to start their own businesses, be successful and have an impact on the world. Despite this grandiose mentality of theirs, millennials unfortunately do not possess the funds and means to start their own businesses at such a young age. Entrepreneurs can be divided into two sectors: those who start their own business, such as running their own restaurant or daycare, or those who can run a startup. Many people get confused distinguishing the two since the phrases are quite similar. As a Forbes article explains, “First off, the biggest difference between these two company types is in their top objectives. Small businesses are driven by profitability and stable long-term value, while startups are focused on top-end revenue and growth potential.” [1] Startup businesses involve much more risk and the unknown as many

What’s on The Drink Menu?

Multicultural Millennial Alcohol Beverage Preferences Laura Criscione Millennials continue to provide opportunities for many industries due to their different characteristics. This growing generation has proved to be a great target market for alcohol corporations by distinguishing their varying tastes and preferences. “Not only are millennials 77 million strong, they will account for almost 30% of the total consumer product dollars spend by 2020” [1] . When shopping, this younger generation values experience and authenticity; and when purchasing alcohol, it is no different. They rely on online marketing, blog recommendations and in-store drink tastings to get the most relevant and genuine information about a product. “Millennials 21-34 represent about one-fourth of adults 21 and over, but they account for 35% of U.S. beer consumption and 32% of spirit consumption. Comparatively, they represent only 20% of wine consumption.” [2] These young adults enjoy drinking differen

Millennials Are Witnessing the Rise of an Era of Geopolitical Tension

Nicky Vasquez International politics has played a key role in global development in the 21st century. The geopolitical tension among nations domestically and abroad have heightened since many leaders want to maximize their ‘power.’ Just a few decades ago, the United States was the strongest country in the world. Now, there is a rising China, Russia, and Israel. Going from a ‘unipolar world’ to a ‘multipolar’ one, is a new adjustment for many. Countries like the United States and Russia are power hungry and cannot stand to see each other getting stronger. Tensions arise from several factors. One of the biggest is militarization. This entails threatening a country with armed forces or with nuclear arms, by beefing up their military or nuclear arsenal. Millennial’s are learning about WMD’s (Weapons of Mass Destruction) more and more within contemporary politics. Another factor is the economy. Geopolitical tensions are driving the market at the moment. [1] Each nation wants to ha