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Showing posts from November, 2016

Trust is King When Advertising Towards Millennials

The world that we live in today is inundated with advertisements. Whether it be television commercials, billboards, radio commercials, magazine and newspaper ads etc. The list goes on. Older generations have become accustomed to this type of advertising and it worked in the past for companies to promote their products and services in this manner. However, Generation Y, the millennials, have completely altered the way businesses need to grab their consumers’ attention.  It is important for companies to get involved with how these young adults are responding to ads, since they “officially make up a majority of the voting age population and the workforce, and they’re close to making up the majority of entrepreneurs.” [1]
Millennials have become immune to traditional advertising. GenY are considered “digital natives”, the first generation to grow up literally attached to smartphones, tablets and laptops, with access to social media and the Internet.”[2] By being surrounded by technology …

The Millennial American Dream 2.0 or is it a NIGHTMARE!*

People refer to The United States of America as the land of opportunities. This is because of the notion of “The American Dream”. It is comprised of the ideals that every citizen should have an equal opportunity to achieve success and prosperity through hard work and determination. James Truslow Adams defines it as the “dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to the ability or achievement.”Though, he emphasizes that it does not represent a quest for wealth or materials, but a vision for self-actualization and personal fulfillment.[1]
However, many things have changed over the years. The New American Dream 2.0 is different from the first. This new version is all about finding what you want in life and doing whatever you can to achieve it. It doesn’t necessarily refer to the original, like moving to the suburbs and having children while the father works. This new American Dreams varies for each individual pe…

Stuck Job Searching: From Entry-Level to Career Change

As many of us know, college students finding a stable job after graduation has been difficult for some time now. The job hunt is not as easy as it once was. “According to a 2014 survey of over 500 millennials, 16% of them are still unemployed after their first six months of searching. Almost a quarter applied to over 11 full-time jobs before successfully getting one.”[1]  But nobody really pays attention to the struggle of changing careers for baby boomers later in their life. It’s just as hard to find a job once you’re in your 50s and 60s? But first, we’ll focus on millennials and their tactics to landing a job. For these young adults in their twenties, the job hunt is long and tedious. But they use the same tactics that most people use for job searching. “With employment prospects still shaky, millennials feel most comfortable searching for full-time employments with the same job tools that have been around for a long time: job boards (like Indeed and Monster), prospective company’…